The Pioneer Woman calls it The Building, we call it The Deception, Chapter 2. Much like her 2009 “lodge renovation,” when she disguised the fact she was pitching a show to Food Network, Ree’s keeping the true nature of this new project
her empire/brand expansion close to the vest, milking increased site traffic for bottom line profits. That Ree Drummond has a cooking show and can’t cook her way out of a paper bag is deplorable, but when it comes to romancing the Wal-Mart demo and creating a contest-driven readership, she’s pure genius. If the blog gig ever falters, the Pioneer Woman should seriously consider politics.
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