The Pioneer Woman calls it The Building, we call it The Deception, Chapter 2. Much like her 2009 “lodge renovation,” when she disguised the fact she was pitching a show to Food Network, Ree’s keeping the true nature of this new project
her empire/brand expansion close to the vest, milking increased site traffic for bottom line profits. That Ree Drummond has a cooking show and can’t cook her way out of a paper bag is deplorable, but when it comes to romancing the Wal-Mart demo and creating a contest-driven readership, she’s pure genius. If the blog gig ever falters, the Pioneer Woman should seriously consider politics.
Mimicking a communist dictator, Drummond unveils details about the **Pawhuska building in a carefully, calculated manner. Recent teasers about the site housing a deli and offices for family members don’t address plans for the surplus square footage or the entire second level. Ree’s embraced crowd sourcing too, inviting reeple to submit design ideas for the restrooms. It’s rumored that construction workers, sub-contractors, architects, etc. signed confidentiality agreements before the project was underway.
Our emails from anonymous sources suggest, but do not confirm, the Pioneer Woman has set her sights on a talk show and a lifestyle magazine is also under consideration. The building could well be home to a second TV studio, where Ree would broadcast before a live audience. Think local access cable channels, quality notwithstanding, you get the drift. Given the planning involved, repeatedly playing coy for clicks doesn’t ring true. You don’t just wake up one morning and decide to throw together one of these babies. See Martha Stewart’s Westport, CT studio.
We don’t understand why Ree feels it necessary to fleece her reeple. This 2009 post from the Pioneer Woman’s blog appears to have been modified. Previous versions never mentioned the lodge would be used as a television studio, but after being called out for scamming her readers, Drummond apparently rewrote the entry making it appear those were the plans all along…and
so she wouldn’t look like the liar she is. We didn’t save screen shots of the before and after so we can only speculate this is what happened. As the PioneerWomanSux always said, Ree’s all about the “brand/image clean-up.”