Earlier today, BlogHer CEO, co-founder and consummate Pioneer Woman kiss-up, Lisa Stone, appeared on CBS This Morning. Norah O’Donnell and Anthony Mason asked compelling questions about the conservative blogging network that compensates members who comply with its strict tenets. From 2009 to 2013, BlogHer paid 5,700 bloggers $36 million. While a minority earn six to seven figures, the average blogger pulls down a measly $200 a month.
How does one gain admission into this exclusive online sorority? According to Lisa, being a “quality storyteller,” taking “great digital photography,” or leading interesting social conversations makes you the perfect candidate. Currently, there are thousands on BlogHer’s waiting list. And what would an interview with Lisa Stone be without a ubiquitous plug for their top performer and shareholder, The Pioneer Woman.