Will the real Pioneer Woman please stand up? We know Ree Drummond has a massive ego that requires constant stroking, but this video of her BlogHer 13 opening keynote takes narcissism to a whole other level. Inspiring it’s not, TMI it is. Tales of nude blogging, a toenail caper and decisions on whether or not to blog about boogers all followed by a pathetic serenade to her damn dog…well, isn’t that what any serious blogger wants to hear at an annual blogging conference? It’s the same fallback bullshit the Pioneer Woman’s been repeating, verbatim, since 2009 whenever she appears on a talk show or at a book signing. Why would any intelligent person drop hard earned money to hear this tripe. For those unable to stomach the keynote portion, fast forward to the 24:00 mark and listen as BlogHer Co-Founder Lisa Stone tip-toes Ree through an “interview.”
To be sure, the fake Pioneer Woman is a study in contrasts. With her voice frequently cracking from stage fright and more than likely from the fact she knew, on some level, her speech was utter garbage, Drummond droned on and on about literally nothing. At least nothing to do with running a successful blog. She’d have everyone believe she innocently started a blog to communicate with her mom, but what she left out, was her ruthless behind the scenes efforts to compete with and surpass Deb Perelman’s Smitten Kitchen site, which launched several months before her’s and of which Ree was a devoted follower. What Ree also failed to disclose was the fact it takes serious start-up cash to construct television studios, hire publicists, web designers, and the management services of Voce Communications. Why can’t the Pioneer Woman be candid and explain that her type of success is unattainable for the average blogger?
On stage, dressed in a “shirtain” for mass appeal, thank you to the reader who coined that moniker, Ree Drummond spins a fable that she’s just like you and me. Where she falls short, is in the cover up. The Pioneer Woman claims it’s all tongue in cheek when in fact, it’s all part of her larger desire to dominate the food world and be on television. If all these public appearances were, as she claims, painful and not her strong suit, then why do them? Why? Because deep down, the real Ree is nothing more than a capitalistic media whore who shot to the top of the blogosphere, not from blood, sweat and tears, but because she had family money banking her every step of the way.