The Pioneer Woman – Food Network’s Tainted Cash Cow

With the following announcement, Food Network abruptly shut down all Pioneer Woman Show comments on their FN Dish blogCommenting Disabled: Further commenting on this page [Pioneer Woman’s New Home on the Range] has been disabled by the blog admin.

Looks like Ree can add yet another notch to her cowgirl belt. Never in the history of the Food Network has one show, a month away from airing, generated as much controversy as Drummond’s upcoming Pioneer Woman Show. For a full week following Food Network’s press release, FN Dish was inundated with nearly 750 largely negative comments. Faced with formidable anti-PW sentiment, Bob Tuschman et al were forced to pull the plug mitigating adverse publicity for what they hoped would be their next cash cow.

What’s Food Network got to fear? Didn’t they thoroughly vet Drummond or like The New Yorker, did they simply ignore the writing on the wall? The Pioneer Woman isn’t everyone’s cup of tea and the very vocal anti-PW crowd made their feelings known in no uncertain terms.   Fifteen years ago when Food Network was first launched, well-known chefs and cooks hosted serious cooking productions.  Not anymore.  Sadly, Food Network has devolved into a dumbed-down version of its former self airing shows more for mass appeal and ratings rather than any serious culinary content.

For those unfamiliar with the drama, some background is in order. Following the aforementioned press release, a no holds barred war broke out between Ree’s chumps and people who refuse to be duped by her internet hoax.  Before Food Network moderators halted the debate,  the overall tone had grown contentious and nasty as PW fans began their all too familiar pastime attacking PW’s detractors calling them “jealous” “haters.”

Interesting.  If FN executives found this problematic, how will they react to the all but certain negative onslaught following their August 27th airing of the little ol’ ranch wife’s show? With episodes scheduled to feature Drummond’s complex, advanced recipes for egg in a hole, pot roast and cherry limeade, Food Network has set themselves up for further derision and ridicule.

Was Food Network really so desperate for talent they had to scrape the bottom of the barrel for Ree Drummond? Of course it’s conceivable Ree and her promoters sold a bill of goods to the Food Network. Whatever the case may be, it would seem FN equated PW’s blog traffic with all important television ratings.  Suffice it to say, some one quite possibly screwed up big time at FN banking the little ol’ ranch wife deceit could capture the cable television masses. Initially fans and gawkers will flock to the new show and Ree will pull down decent ratings.  After the newness wears off, people will grow tired of her 50 year-old greasy recipes and seek out other entertainment.   Let this be a cautionary tale for Sony Pictures who bought the rights to Drummond’s ill-conceived and poorly written Black Heels to Tractor Wheels.

For those who missed it, I’m posting highlights from the FN Dish debate courtesy of the Pioneer Whore’s (thank you MOV) more radical fans. From the tone of things, PW’s brainwashing has been very successful. Fair warning, grammar and spelling have not been corrected.  Note:  MW editorials in bold.

Brutal Againstness Much?

Ree treats everyone like a sister. She is kindhearted and funny and I for one am happy for her success. For the women who have registered domain names and websites for the purposes of hurting the Drummond family, shame on you. That you devote hours and hours and hours of your precious life trying to malign, destroy, accuse, humiliate, infest and create brutal againstness in this world, shame on you. Shame on you for delighting in the assaults. I’ve never seen such an onslaught of mean spirited bitterness. You demonize Ree for having help in homeschooling her children. You dig up anything you can about Ladd’s family heritage, you meet around the cauldron to make your ugly potions of animosity and mockery. Your hearts are full of malice, conflict and hostility. Rot.This is a little newsflash: You will be at the other end of the crimes you are committing. The karma is already yours, fullflower. You really can’t hide behind cyberspace names, because nothing is hidden.Ree has been nothing but kind and generous. She lives a Loved Life. A sunset here, a wild stallion there, the smile on a child’s face, a dog’s life on the ranch, a sister’s joy, a handsome husband. Her small town community. Her church. The rodeo. Cattle. And step by step recipes that are DEELISH!!!! I’m a redhead, too. When she finds something good, she shares it with the all of us. She doesn’t hold herself above or below anyone. If she “dolls up” her posts a little, so what. She sure doesn’t deserve the resentment from you circle of vultures.Man, her name was hitched to a star long before she knew it. There ain’t nothin’ to do but rejoice. Life is short – I’m glad my cyber-path crossed hers. But, I wish I had never met you green-eyed monsters. You guys cause nothing but ridicule, smelly rats, doubt, lamentation, suspicion and scorn. Wickedly funny, huh? Nope, just plain ‘ol . . . . wicked.

Don’t drink and comment:

Why do people have trouble liking a hard working lovable lady but they don’t have any probably with all the trashy housewives on reality television… Who are terrible influences on the community and their children… But they hate Ree? Who seems to be an incredibly loving mother and hard worker. If you don’t like her personality, fine. But some of these comments seem incredibly childish. Just my two cents.

Can’t wait for her show!

Forget hate and jealousy, let’s play the waterboard card:

Ree Ignore the ignorant and have nothing better to do than put people down. On a happier note: CONGRATULATIONS!!! I will definately be watching.

I can’t believe all the ‘hate’ mail for Ree. She’s a real person living a real American life. While I enjoy watching Iron Chef and Chopped…it’s not the way real people live and cook for survive the day. If you don’t like Ree’s show…don’t watch it…but no need for such ‘hate’ posts. And we wonder why countries go to war??

Yes, PW SUX is obsessed with destroying Ree and the Drummond Family. PWSUX isn’t about enlightening society —-she’s fixated on Ree and only seeks to cyber-bully, stalk and disparage Ree’s children, husband, and inlaws. PW SUX and fellow blog-brutes work like a plague. The purpose of those blogs is to HAUNT Ree day after day after day after day after day after day. It’s a form of waterboarding —— the sensation of drowning. Sensational, isn’t it?

Time for the “Sorry, I have to clean out my sock drawer” excuse:

I’d like to see Pie Near Woman, The Marlboro Woman and The Pioneer Woman Sux attend the upcoming 2011 BlogHer Conference this August. Yeah, stand at the podium and tell thousands of women from around the world about their Blog Ethics.

There are still a few tickets left for BlogHer ’11 in San Diego! C’mon you guys —- 3,000 bloggers and days of fun, you won’t want to miss it! See you there.

 Visions of Frankenstein’s angry torch bearing mobs:

Both PWSux and Marlboro Woman are anonymous blogs. While both they and their readers like to call Ree out for not being real, neither one of them are brave enough to show their faces nor use their real names. I’ve often wondered why that doesn’t bother their readers. At least Pie Near Woman doesn’t hide behind that same anonymity. While some of the comments here have been cut and pasted to PWS, I seriously doubt that this one will be.

Just think, we can always scream “statutory rape”:

We’ve been fans of Ree for years now at our house. Love her quirky style and personality. My teen-aged daughter loves trying her recipe and her real life romance!

Censorship should be the norm:

There is nothing UGLIER than HATEFUL PEOPLE!! GET A LIFE HATERS!!!! To insult her children you should be ashamed of your PATHETIC SELF!! Thank God she filters the bad comments. The last thing I want to hear is miserable people complain. Can’t wait to see the show! I have nothing but love for Ree & her recipes.

Quick, someone call the FBI:

Did you know that the woman/man who writes Pioneerwomansux blogged that she was a few feet away from Ree’s children at the local market? If I were Ree, I’d call the FBI or the police. It’s easy to track down the owner of that blog by the ISP. The author of that blog and her minions are obsessed and mentally ill. And dangerous. They are practically orgasmic in their sick game of bullying. It’s a feeding frenzy over there. Once I happened over there by mistake from a link . . and it felt like my cellular structure was collapsing from reading the accusations and hatred. That site is a sinkhole, spiritually – an abyss. Women, don’t get caught in the undertow of hateful, jaded, violent, bully blogs.

No one is blindly following Ree. Who cares if she tweaks the sky in Photoshop. Her kids are healthy, her ranch is beautiful, and her Pico de Gallo salsa recipe ROCKS!!!!!

Everything’s sunshine and rainbows:

Ree, I love your spirit! Thank you for sharing the day-to-day celebrations of a beautiful family life, hard work on the ranch, glee with pals and gratitude for each day. Your children are darling and all of the little moments that you have shared have inspired me to live more fully aware if each precious moment. I especially appreciated all of your photography tutorials and I saved them in a binder until I could afford my first Nikon D90. My husband and I just purchased 10 acres and are starting a farm in the PNW hills of Oregon and I thought I might jump into the blog pool and hook up with other gal-bloggers by sharing my story, too. Oh, and your recipe for Pico de Gallo / Salsa Fresca rules!!! Never mind the negative comments here. Trust God to ferry you through the stadium of stone-throwers. Keep a good heart, let not your heart be troubled. You are blessed!!!!!! Me and my sis can’t wait for your show!!!! Cheers. I wish Gluten Free Girl and the Chef would have a show, too! And Soule Mama. And . . .These Days In French Life! (There are SO many great blogs.) Cheers to the blogging community and the wonderful women who share their lives with the whole wide world.

HarperCollins’ thanks are in the mail:

My god people………….you would think with all that’s happening on this planet currently you would have much better things to do with your valuable time than insult Ree Drummond, what she cooks and her new show on Food Network. It’s because of what’s happening in the world right now that I, for one, find Ree Drummond, what she’s preparing for supper and anything she has to say a wonderful respite from all I deal with on a daily basis. And guess what? her recipes are easy and delicious! My husband and children say “delish and thank you mum!” after devouring her Grilled Corn Guacamole or Chicken Fried Steak and heavenly gravy OR French toast with berry butter! Thank you Ree Drummond, this family is infinitely more happy having bought your wonderful cookbook.

Do I get to be on Nancy Grace?

I agree, Fiofamily! Good post. I think Ree is a breath of fresh air in this world. I’ll be watching her show and so will all my pals. Ree, never mind people who disparage your expression and enlightenment. You are generous and genuine. I’ve seen a few of those other websites _ _ _ _ _ _ _my first thought was _ _ _ _ _ “what miserable people.” Hey, Dr Drew, 60 minutes, Nancy Grace, 48 hours ——- why don’t you do a story about cyber-bullying and do a story on PWSUX, MW and Pie Near. Of course they would have to wear masks and disguise their voices because if you brought WHAT THEY DO / WHAT THEY WRITE to the light of day . . . they’d be terribly ashamed of their ruthless, grim and unrelenting pursuits —and what is embedded on their computer searches. Grown women – Judge and Jury. I’d rather hang out with joyful, cheerful, sunny Ree than 3 old bitter ferocious cutthroats and their league of “beasties.” Ree is a good person. She doesn’t deserve you 3 old bats nipping at her heals, hurting her children and spoiling all the ways we can praise the day.

Put the blinding spotlight on your own life. Scrutinize THAT!

Keep the faith, Ree. Shine on.

Do they still manufacture black and white television sets?:

Wow didnt your mothers teach you that if you dont have anything nice to say dont say anything at all. But obviously not because some of you folks have no manners ethier just RUDENESS. If you dont like the womens cooking so be it, no need to come on the PC and bash her.

Congrats Ree, cant wait to watch you in living color!

Ree’s a philanthropist.  Who knew?:

You’re bashing. Sure, she was born into privilege. And that’s all her fault? While many (such as Sarah), would act entitled and sit around counting their cash, she has chosen to use her gifts, resources, and time for a better purpose – a labor of love. I have several friends who have personally met her, and found her to be kind and gracious and humble.

But even if she was a total snotty rich woman, it’s still no reason for personal attacks. Some things are better left unsaid. If you don’t like the number of calories in her food, use a little portion control. Better a pat of butter than a box of processed fat free cookies.

Come again:

You are sad. So if the single parent out there with multiple kids don’t want to watch her talk about the lodge then THEY DON’T HAVE TO!. And you don’t have to give credit to anyone you don’t want to. Ree’s a human being just like you with feelings and I’m sure you wouldn’t be able to handle someone “disagreeing” with you on several nasty blogs the way you all disagree with her. She’s handled with grace.

 Leave poor Ree alone. She’s just trying to make a living telling lies:

WHY,WHY,WHY? You people are so full of jealosy & hatred. You can’t stand it that someone has been able to

market themselves into success. Shame on you, and may God forgive you for your for trying to destroy another human being, just trying to make a living. It seems to me that Ree has more integrity than you all. At least she is minding her on life & not ruining someone elses.

Who let the loonies out?

Well maybe it isn’t a crime but I feel PW Sux did engage in some rather stalkerish behavior toward Ree. First she went out of her way to drive by the ranch and take pictures. Then visited the local cafe and asked questions about Ree. Then it was on to the local grocery where they watched Ree and her children. Last they went to the mall and asked more questions. It certainly wasn’t criminal but considering all the animosity that is written by and on the PWSux site one would think it should make the Drummonds nervous. The PWSux site has posted some very mean and unkind things about Ree’s children and that would be the one thing that should set off the whacko-detector.

Couldn’t the cashier think for herself?

What I think is funny is that the detractors make all this conjecture anout Ree (you know, someone’s uncle’s cousin’s sisters boyfiends daughter said Ree is this or that so it’s gospel), but when PWSux is stalking her, because that’s what it was, oh boy, no she wasn’t stalking and I can prove by reading the crazy posts on her Website by her wacko fans. I haven’t heard of any of her wacko fans stalking her the way PWSux did. And isn’t it an amazing coincidence that PWSux just “happened” to be in the local grocery store when Ree was filming there? And you know, people like to gossip, especially when they’re jealous. So asking the cashier what she thinks of Ree was almost encouraging her to say something denigrating.

Borrowing from PWSux, someone had to do it:

Don’t go near these blogs, they’re nasty and can you believe it, exist soley to prove that Ree is a liar and makes bad food. These folks are horrible to say the least. In fact, Google Adsense putled the advertising from one site due it’s hate filled content. The saddest part of all is that these are talented bloggers that I would love to read if they were blogging about something that matters. Seriously, with everything that’s going on in the world today, the best you can do is to debunk the Ree Drummond brand? Wow, that is an important job.

La, la, la, la, la, la…oh excuse me, did you say something?:

It would be much more responsible if PWS would quit inciting people to hatred and rudeness. Honestly who cares if it’s all fantasy? And why spend any time on it? Ree has a fun website and some of us like it.

This from someone calling themselves “Bunlady”:

if you want to trash someone be brave enough to at least include your name. And if you don’t like her don’t watch her. A lot of the FN stars I don’t like so that is when I change the channel but I still come back to see my favorites. grow UP!!!

We’ll keep you in our thoughts and prayers:

I kind of lost interest in the PW’s blog awhile ago, but I am shocked that there’s this whole anti-PW culture out there. Venemous, catty blogs devoted to tearing her and her family down. Greatly saddened by this.

I have a bridge for sale:

Good luck to Ree and the show! It will be refreshing to see a “real” woman / wife / mother in the kitchen. Her blog is entertaining because it is real life.

Congrats!! Can’t wait to watch!

Her staff interns have great style:

I’m so looking forward to Ree’s show! What’s with the hateful comments?! Goodness, just don’t watch the show if you’re not interested or dislike PW. I’ve been reading her blog for almost a year and really enjoy her style of writing (she usually has me laughing out loud), her photography, and her recipes. Congrats Ree! I wish you the best.

Some people are beyond help:

Glad to see the Pioneer Woman coming to TV. Coming from a Los Angeles housewife, I am intrigued by her cooking. Her menus are simple, easy to gather ingredients, deliciously different, and inspiring. I am a long-time lover of cooking and will enjoy a new show of FN. —-and for all you negative commentors, you are pathetic and your negative comments is a window into your sorry soul. It must be horrible to be able to conjure up such negative energy over a nice lady who likes to cook. Give it up and get a life.

Who the hell is Dee?

Wow – it would be fun to see some farm/rand life on TV. I think Dee could have a new cookbook by interviewing other ranch women – who are often great cooks and very friendly.

Desperately dialing my psychiatrist:

I just read a few comments here, but such vile and anger from people about one woman. As a grandmother, it is very disturbing. If Ms. Drummond is not your cup of tea, then don’t watch her show or read her blog. Get a life, find a hobby that does not involve a computer, or do volunteer work. Better yet, seek counseling for your issues. You all need to redirect your energies into more positive and healthy outlets.

I wouldn’t bet on it:

I love Ree and her Blog! It is sad to see so many mean-spirited jealous people out there. She’s going to be a huge success on Food Network. Can’t wait to watch.

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